Site Audit

A typical Site Audit will cover areas such as:

• Technical SEO: Analyzing aspects like crawlability, site speed, mobile-friendliness, indexation, and the presence of any technical errors that may hinder search engine visibility.

• On-Page SEO: Reviewing individual page elements, including meta tags, headings, content quality, keyword optimization, internal linking, and URL structure to ensure each page is optimized for relevant search terms and aligns with SEO best practices.

• Off-Page SEO: Assessing external factors like backlinks, social media presence, and overall domain authority, which influence a site’s credibility and ranking potential.

• User Experience (UX): Examining site design, layout, navigation, and usability to identify potential obstacles for users, with an emphasis on keeping visitors engaged and facilitating conversions.

• Content Quality: Evaluating the depth, relevance, and originality of content across the site to ensure it aligns with user intent and offers value, which is key for long-term SEO success.

• Security: Checking for HTTPS implementation and other security measures to protect user data and build trust.

The goal of a site audit is to provide actionable insights and recommendations that can help improve a site’s SEO performance, user engagement, and overall digital health, ensuring it meets industry standards and remains competitive.